WordPress is the backbone of millions of websites, ranging from e-commerce, news outlets, non-profits, and blogs, with thousands of themes and plugins available. Even the most non-tech-savvy person can get a handle on their website.
One of the reasons why WordPress is so popular on the web is that there are thousands of templates (themes) and plugins to choose from. This allows you to start small but have the ability to grow without huge development costs This also makes WordPress a much more cost-effective method to develop websites than other platforms.
WordPress is written using standard compliance code and produces semantic mark up which makes your website very attractive and indexable on Google, Bing, and other search engines. By designing WordPress very SEO friendly, your website will find its target audience.
WordPress is developed with security in mind, so it is considered quite safe and secure. Updates to the core software occur regularly and many plugins and third-parties are available to increase security.
Because Word Press is open source, it is free. Better yet, no one party controls its development or availability. It is maintained by a large group of volunteers, the majority of whom are WordPress consultants with an active interest in growing and maintaining WordPress.
Word Press comes with a built-in updater that allows you to update your themes and plugins from within your WordPress admin dashboard. It also notifies you when there is a new version of WordPress available, so you can update it just by clicking a button. You can keep all your WordPress content safe by setting up automated, regular WordPress backups.